What does a CRM do ?

In its crudest form, CRM software helps you efficiently manage the information you've collected on your customers, as well as on prospects who might be interested in doing business with you. You can store and manage this data with a simple goal in mind: to enhance your business relationships by improving customer retention and customer acquisition. Coupled with the power of AI, a CRM can give you insights into customer behavior, the state of your sales pipeline, how each individual salesperson is performing, and much more.

Imagine you run a bakery and your customers can reach out to you via your website, mobile app, and social media. Consider a scenario where your team manages thousands of queries each day wherein each customer needs a different product with its own sets of customizations and quantities. Handling this volume of customer interactions and nurturing prospects is quite difficult. This is where CRM software comes into the picture.

A CRM can help you to streamline and automate all of your customer-facing processes. You can send out automated emails, text messages, and even quotes within seconds. For every process in the sales cycle—from lead acquisition to nurturing, and conversion to post-purchase service—a CRM can help you to get the right information at the right time. With all this information at your disposal, you're better equipped to achieve 100% customer satisfaction. When also integrated with AI, a CRM can also help you accurately predict and forecast sales figures and get real-time information on the go.

Why do businesses choose CRMs ?

Sales is the lifeline of any business. Most of the activities businesses undertake revolve around making sales. With the exposure modern businesses have, using spreadsheets to maintain data is just not enough. It is difficult to find data, draw reports or even get analytics when you want. Spreadsheets are also not equipped with certain features that are necessary for business' survival in today's world. Businesses use CRMs precisely for this purpose. Using CRMs can help you increase your number of leads, hold more valuable and meaningful conversations with them, and create a solid base of loyal customers who advocate for your products. CRMs provide sales teams with the right information at the right time so that they can close more deals more efficiently.

Every business, big or small, can benefit from a CRM—especially in the post-pandemic world, wherein a greater proportion of our interactions are online. CRM platforms often offer a plethora of features to deploy, including conversion analysis, marketing automation, and more to help you automate and streamline your sales process while improving customer retention. When it comes to using CRMs versus spreadsheets to manage customer information and drive sales, there's no comparison.

Types of CRM ?

Sales is the lifeline of any business. Most of the activities businesses undertake revolve around making sales. With the exposure modern businesses have, using spreadsheets to maintain data is just not enough. It is difficult to find data, draw reports or even get analytics when you want. Spreadsheets are also not equipped with certain features that are necessary for business' survival in today's world. Businesses use CRMs precisely for this purpose. Using CRMs can help you increase your number of leads, hold more valuable and meaningful conversations with them, and create a solid base of loyal customers who advocate for your products. CRMs provide sales teams with the right information at the right time so that they can close more deals more efficiently.

Every business, big or small, can benefit from a CRM—especially in the post-pandemic world, wherein a greater proportion of our interactions are online. CRM platforms often offer a plethora of features to deploy, including conversion analysis, marketing automation, and more to help you automate and streamline your sales process while improving customer retention. When it comes to using CRMs versus spreadsheets to manage customer information and drive sales, there's no comparison.

Business use cases

Sales is the lifeline of any business. Most of the activities businesses undertake revolve around making sales. With the exposure modern businesses have, using spreadsheets to maintain data is just not enough. It is difficult to find data, draw reports or even get analytics when you want. Spreadsheets are also not equipped with certain features that are necessary for business' survival in today's world. Businesses use CRMs precisely for this purpose. Using CRMs can help you increase your number of leads, hold more valuable and meaningful conversations with them, and create a solid base of loyal customers who advocate for your products. CRMs provide sales teams with the right information at the right time so that they can close more deals more efficiently.

Every business, big or small, can benefit from a CRM—especially in the post-pandemic world, wherein a greater proportion of our interactions are online. CRM platforms often offer a plethora of features to deploy, including conversion analysis, marketing automation, and more to help you automate and streamline your sales process while improving customer retention. When it comes to using CRMs versus spreadsheets to manage customer information and drive sales, there's no comparison.